Weve all heard of the 5 Ws Who, What, Where, When, Why. These are often used as guidelines when writing clearly, especially in areas such as articles, journalism, press releases and writing to inform.

So how do these apply to building your website successful?

Lets take a look:

Who: Your website should be constructed and the content written with who in mind. Who is your target advertise? Who do you want to come to your website ? When they get to your internet page , whom are they meeting?

What: Once you know who, you need to determine what. What does your target sell want? What do they positive need ? What problems can you solve for them? What products or services may you offer them?

Where: This applies to a number of things to watch when you are selling on the Internet including:
1. Where are your customers? Does your business have a geographic focus? If so, is the title of your city or town prominent on your website so visitors understand where your products and services are provided?
2. Where do members of your target market get together? Do they join discussion groups such as The Ryze Network? Where do they go on the Internet? Will they find you there when they get there?

When: When your target market is at your web page , what kind of experience will they have? When they are at your web page , when will they buy? Is there something about your website and what you offer to build them buy now instead of later?

Why: Why should anyone buy from you if you are the identical as your competitors?
If your web site is just like every one elses, why should you expect to be noticed? Does your internet site make it clear to your visitors as to why your item or service is different and more beneficial than your competitors?

By looking after the 5 Ws, your internet site will have clearer goals and a greater chance of success.

Garland Coulson, The E-Business Tutor is an acclaimed speaker, author and coach in the field of Internet marketing for small business and home business. For more data , visit The E-Business Tutor website at www.ebusinesstutor.com or call toll-free of cost in North America at 1-866-413-0951.

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