2004, John Calder
http://www.TheEzine.net

Lets face it, grasping one-way, non-reciprocal links in to your website is the way to go these days, at least as far as SEO purposes go. Reciprocal links can send you traffic, and may count for something in the search engine ranking algorithms, but not nearly as much as they used to. To help you in the search results, you have to get the inbound links, preferably a writing link with relevant text, from a site related to yours. Here are a few tips on acquiring those all-important inbounds.

Its doubtful, for new sites in particular, that you will get another webmaster to hyperlink to you just for the asking. Many wont even exchange links with low PR sites anymore, so your polite email request for a one-way hyperlink to your new PR 0 site may well be met with laughter.

But there are other ways to get the links you positive need . For example, you might post on relevant forums and newsgroups that themselves have some decent ranking. Remember though, that unless youre selling to other marketers, there are a lot more forums than just promoting related ones. In fact, its much better, if you sell ski equipment for example, to post on ski vacation forums, local forums centered around various ski resorts, and so on. These are more on-topic to your website , and will carry more clout than a hyperlink from a branding site.

You might also submit articles to the various article directories. Other webmasters typically have the right to make use of these articles on their sites, provided they leave your resource box intact. Again, these positive need to be relevant to the theme of your web site for best results. It makes no sense to write about your most beloved pet when youre marketing the before-mentioned ski equipment page .

Finally, do not overlook the utilize of RSS. With this technology, you are able to syndicate your content to other sites, through the utilize of a blog as one example. If other webmasters add your syndicated feed to their sites, you will get inbound links, most definately from sites that are relevant to yours.